The reason I think this style will appeal to college students (and the reason it appeals to me), is because it's simple and to the point, the picture has had time taken over it and it looks professional.
I want to have a cover for my magazine that doesn't patronize students by using bright colours and images of laughing teenagers. As a student, I would want a cover that gave me a few main points of what I would find inside the magazine, and a well taken image which shows that the college is a suitable and enjoyable learning environment.
For my cover I will use one image of a student reading a book, or doing some work, somewhere calm and attractive looking around campus (not the library because that is too cliche). I will have a large header saying 'Norwich City College', and a few main points of what can be found inside the magazine.
The contents page will have more images of students around the campus, doing a range of different things such a sitting outside, being in the art rooms, reading in the library, eating in the canteen etc.